Momnesia

New Job, Old Company

AUGUSTA, GA. - As of this coming Monday (June 9), I'll be moving from the Arts Editor position I've loved for the last year to the business-oriented Account Executive position in the advertising department of The Metro Spirit. I'm really excited about offering a cohesive and long-term relationship with businesses in Columbia County, where we've had some disjointed coverage as of late. But since I'm not going anywhere, I hope to develop some great professional and personal friendships out there. I'm looking forward to it, but I'll miss all my friends in the arts community. Keep in touch with me, please, and I'll be certain to help funnel information to the edit department. In the meantime, consider advertising with The Metro Spirit to reach that all-important trend-setting and artistic demographic. We're how you develop brand loyalty:

Alternative newsweekly readers are trend-setters and trend-spreaders

According to a study conducted in Spring 2004 by NOP World [Roper], roughly 56% of alternative newsweekly readers are Influentials -- the 10% of the population that tells the other 90% where to shop and dine, how to vote, and, most importantly, how to spend their discretionary time and income.

An executive summary of the Influentials study illustrates that alternative newsweekly Influentials consume and recommend cultural activities (film, music, books, travel, live music, theater and fine art) at a far higher rate than the general public.

In addition to their outsized influence in matters of culture, alternative newsweekly readers are also young, active and independent. Here are the numbers across the industry:

Alt-Weekly Demographics*

• Male >> 52%
• Female >> 48%
• Not Married >> 50%
• 18-34 yrs >> 35%
• 18-49 yrs >> 68%
• 25-49 yrs >> 55%
• Avg HH Income >> $69,148
• Attended College or College Graduate >> 68%

*Source: 123-newspaper, 71-market Media Audit study (September 2006)