Momnesia

Atlanta-based Chick-fil-A said the promotion is in response to competitors that have entered the chicken biscuit segment.

"We pride ourselves on making our biscuits from scratch every day, not the 'homemade tasting' biscuits being advertised elsewhere,” said Woody Faulk, Chick-fil-A vice president of brand development and director of Chick-fil-A's menu strategy, in a release.

Faulk was making an obvious reference to McDonald’s Corp. (NYSE: MCD) and others, which have recently launched variations on Southern-style biscuits.

The offers to try a complimentary biscuit, will be distributed through participating restaurants on Jan. 1 and may be redeemed through March 28.

Chick-fil-A founder Truett Cathy launched the chicken biscuit in 1986 along with a full-line breakfast menu, as the chain branched out of malls into standalone restaurants. Breakfast accounts for 17 percent of the chain’s sales, and Chick-fil-A revamped its breakfast menu in 2004 to include high-end coffees and four new entrees.

"Breakfast has become our fastest growing day part in terms of sales-percentage increase," Faulk said.

Chick-fil-A has more than 1,420 restaurants in 38 states, including 29 in the Orlando area. The company had record sales of more than $2.6 billion in 2007, which was a 16 percent jump from the previous year. The company has notched 40 straight years of sales gains.