Momnesia

Digital billboards not all they're cracked up to be

Three co-workers and I are driving to lunch, when we pause at the 15th Street intersection. A digital billboard flashes an ad.

"Every had one of those nights?" it asks, with a photo of a tattoo that the advertiser wants to remove for customers.

The ad changes.

"If babies could talk, they'd insist on our hospital," the ad says, flashing a photo of a sleeping baby.

"What they should do is combine those ads," Channing says. "Ever had one of those nights? Boom. Baby photo."

Someone get this man a marketing job.