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Monday, May 08, 2006

Stupid Advertising

Monday, May 08, 2006 By , No comments

What. the hell. is cashmere extract?

"We looked for the softest thing we could find, and this is it," a new Softsoap commercial tells television viewers.

Cashmere, FYI, is wool from the Cashmere goat, a kind of Asian goat. So what can you extract from wool? Mittins? Lint? That's certainly what my dryer trap extracts. And socks.

It turns out that the Softsoap website actually tells you, which may be a bad thing:


What is cashmere extract and where does it come from?
Goats have two layers of hair. The inner layer of their hair is soft and is referred to as cashmere. Cashmere extract consist of proteins taken from this inner layer of goat hair.

Mmmhmm. So, to recap, "cashmere extract" is goat oil. It is oil. It is from goat hair. It is goat hair oil. That has been extracted, and - why?

I thought hair oil was the kind of thing that we ladies paid Pantene to get rid of, and now Softsoap wants to add the stuff to our skin? I smell a cage match. Then again, I might be smelling goat.

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